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USA official Partner Country of HANNOVER MESSE 2016
March 24, 2015 + + + The United States has been designated the
official Partner Country of HANNOVER MESSE 2016. This was officially
confirmed by the White House on the evening of the 23 March in Washington.
For many years, HANNOVER MESSE has been fostering deeper ties with U.S.
industry, staging business summits and inviting American delegations to
Hannover to promote Transatlantic trade relations. HANNOVER MESSE, the
world’s leading trade fair for industrial technology, will run 13–17 April
2015 and from 25 to 29 April in 2016.
“HANNOVER MESSE 2016 is of
exceptional importance to the development of our transatlantic trade
relations,” remarks Dr. Peter Wittig, German ambassador to the United
States. “Having the USA as the featured Partner Country will give us a
golden opportunity to convey our dynamic business relations to the fullest
while at the same time widening and deepening them.”
For HANNOVER
MESSE, winning the United States as the Partner Country is a great success
– one which will further enhance the attractiveness of the next year’s
event. “President Obama has committed himself to strengthening America’s
domestic industry. The modernization of America’s industrial sector and
the digital integration of its production plants and equipment are
proceeding there at a rapid pace,” reports Dr. Jochen Köckler, member of
the managing board at Deutsche Messe. “The goal of the U.S. government is
to regain its status as one of the world’s leading production locations,
which predestines the United States as next Partner Country at HANNOVER
MESSE.”
The USA’s Partner Country program will be geared above all
to attract foreign investment and expand U.S. export business. In this
context, the country will showcase itself as an attractive location for
investment and reinforce its reputation as a high-caliber manufacturer of
competitive, top-quality products. The thematic focus of Partner Country
USA will include energy efficiency and energy production, state-of-the-art
production engineering, smart technologies, education and training and
transatlantic partnerships.
Under the keynote theme “Integrated
Industry – Join the Network”, HANNOVER MESSE 2015 is spotlighting the
fourth industrial revolution – i.e., the transition to the smart factory –
in which all production partners, equipment and workpieces will be
integrated, thus making individualized mass production a reality. Partner
Country at HANNOVER MESSE 2015 is India.
HANNOVER MESSE – Get new
technology first!
The world’s leading trade fair for industrial
technology runs from 13 to 17 April 2015 and features India as the
official Partner Country. The five main thematic complexes at HANNOVER
MESSE 2015 consist of Industrial Automation and IT, Power Transmission and
Control, Energy and Environmental Technologies, Industrial Subcontracting,
Production Engineering & Services and Research & Development.
+ + +
Deutsche Messe AG: With revenue of 280
million euros (2014), Deutsche Messe AG ranks among the world’s ten
largest trade fair companies and operates the world’s largest exhibition
center. In 2014, Deutsche Messe planned and staged 134 trade fairs and
congresses around the world – events which hosted more than 41,000
exhibitors and 3,6 million visitors. The company’s event portfolio
includes such world-leading trade fairs as CeBIT (IT and
telecommunications), HANNOVER MESSE (industrial technology), BIOTECHNICA
(biotechnology), CeMAT (intralogistics), didacta (education), DOMOTEX
(floor coverings), INTERSCHUTZ (Rescue, fire prevention, disaster relief,
safety and security), and LIGNA (wood processing and forestry). With about
1,200 employees and a network of 66 representatives, subsidiaries and
branch offices, Deutsche Messe is present in more than 100 countries
worldwide.
Source: Hannover Messe
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